A Haunted House Shirt Should Feel Dangerous

Horror merch works best when it feels physical before it feels commercial. It needs scale, bite and enough print density to make the image feel trapped in the fabric.

The best haunted attraction shirts carry the mood of the walk back to the parking lot: sweat, fog, blacktop, cheap light and something still ringing in your head.

Razors treats the product image like part of the world around it, not a sterile catalog thumbnail.

A shirt can be a poster, a memory and a warning sign at the same time.